ABM Leaders Webinar Series: "Marketing Strategies & Tactics in this crisis/pandemic: what is working" Idea quoted by Leslie Alore, Director, Enterprise Strategy at Iron Mountain : Smaller Businesses have Greater Opportunities! Boutique organizations and agencies...
Holistic Marketing Vision is the Key to Survive the Pandemic.
Holistic Marketing Vision is the Key to Survive the Pandemic ABM Leaders Webinar Series: "Marketing Strategies & Tactics in this crisis/pandemic: what is working" Thinking beyond personas and focusing on the" industries" as a whole is immensely crucial. Now, near...
No Bluff Promises to Drive Sales in the Pandemic
No Bluff Promises to Drive Sales in the Pandemic ABM Leaders Webinar Series: "Marketing Strategies & Tactics in this crisis/pandemic: what is working" Marketers need to lay the recovery and growth foundation for clients focusing on their current needs at this...
Video and Social Media Marketing to the Rescue!
Video and Social Media Marketing to the Rescue! ABM Leaders Webinar Series: "Marketing Strategies & Tactics in this crisis/pandemic: what is working" Video has certainly been a great friend during the pandemic - proving out to be one of the best outreach...
Reverse Marketing – Let the Clients Approach You vs You Chasing them!
ABM Leaders Webinar Series: "Marketing Strategies & Tactics in this crisis/pandemic: what is working"Idea quoted by Anamika Gupta, Director, Head of Account Based Marketing at Fujitsu America : Reverse Marketing – Let the Clients Approach You vs. You Chasing them!...
11 Lead Generation Techniques for Software Companies
Apart from topping the products and services you offer, investing your time, money and energy in attracting right kind of leads to your website will help you stand out and prosper. But any lead generation strategy is of no use until it isn’t helping you build real...
7 Smart Lead Generation Ideas for Small Businesses
Even as a small business, there is a lot you can do to increase your visibility among the target audience, thereby increasing your sales. Here are some clever lead generation hacks for small businesses. 1. Defining Target Audience (TA) Before you start talking, you...
12 Best B2B Database Providers in the Market
When you start a business, reaching out to the right set of audience is crucial. B2B database providers help you in hitting that niche target group. The database you derive from should be a reliable source and most importantly, should understand your needs and target...
16 Top Lead Generation Tools for Improved Conversions
Creating a website and social media profiles might be enough to make your presence felt in the market but to generate leads for your business and convert them into monetary profit will be challenging and will need additional consistent efforts. Though there is no...
Successful Lead Generation Part 2 – How to Select the Best B2B Lead Generation Company to Work With
With ambitious goals come big checklists, and the need to partner with solution providers you can delegate certain tasks. The benefit of doing this is not only the fact that you can move faster and make better use of your resources, but that everyone involved in...
Successful Lead Generation Part 3 – On-boarding Your Best-of-Breed B2B Lead Generation Vendor
It is one thing finding the perfect lead generation solution provider to enter into a partnership with, and completely another making the partnership work, such that it is fruitful to both parties, or rather all parties involved. The same is true with hiring a lead...
Successful Lead Generation Part 1 – Two B2B Lead Generation Vendors May Be Better than One
The first step of initiating a marketing campaign is generation of leads. Before you get to this step, you must have a defined target audience, thorough and well-researched sales material, and approval of the budget you have quoted for your campaign. Only a campaign...