Smaller Businesses have Greater Opportunities!

by Bob Samuels | Jun 5, 2020 | ABM Webinar, Account Based Marketing (ABM), B2B Database, Content, GDPR, Lead Generation, Marketing, Uncategorized

ABM Leaders Webinar Series: “Marketing Strategies & Tactics in this crisis/pandemic: what is working” Idea quoted by Leslie Alore, Director, Enterprise Strategy at Iron Mountain : Smaller Businesses have Greater Opportunities! Boutique organizations...

Holistic Marketing Vision is the Key to Survive the Pandemic.

by Bob Samuels | Jun 5, 2020 | ABM Webinar, Account Based Marketing (ABM), B2B Database, Content, GDPR, Lead Generation, Marketing, Uncategorized

Holistic Marketing Vision is the Key to Survive the Pandemic ABM Leaders Webinar Series: “Marketing Strategies & Tactics in this crisis/pandemic: what is working” Thinking beyond personas and focusing on the” industries” as a whole is...

No Bluff Promises to Drive Sales in the Pandemic

by Bob Samuels | Jun 5, 2020 | ABM Webinar, Account Based Marketing (ABM), B2B Database, Content, GDPR, Lead Generation, Marketing, Uncategorized

No Bluff Promises to Drive Sales in the Pandemic ABM Leaders Webinar Series: “Marketing Strategies & Tactics in this crisis/pandemic: what is working” Marketers need to lay the recovery and growth foundation for clients focusing on their current needs...

5 Ways Call Tracking and Analytics Provide Marketers Granular Campaign Attribution

by Bob Samuels | Nov 13, 2018 | Marketing

While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be the game changers, whether it is history, politics, or business! However, revolution and...

5 Ways to Make Your Sales and Marketing Teams Work With – and Not Against – Each Other

by Bob Samuels | Nov 13, 2018 | Marketing

While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI – it is easy for both to get carried away thinking they’re the ones bringing dinner home, and the other partner is...

Business Critical Points Marketers Miss to See in their Data

by Abhinav Gautam | May 7, 2018 | Marketing

Marketers across the globe are scrambling to assess their options for gathering and utilizing the data to its maximum potential in their marketing campaigns. The data is also being used to design creative marketing strategies to gain maximum advantage. Today, the...