ABM Leaders Discussion Series
Watch Our ABM Leaders' One-on-One Interviews Here
ABM Leaders Group: Special AI-Powered B2B ABM Channel Marketer Leaders Webinars
ABM Leaders Group: Cool AI Powered Marketing Operations Solutions
ABM Leaders Group: AI-Powered ABM/ABX Marketing: optimization and cautions
ABM Leaders’ Group: The State of the B2B Lead Gen Industry
ABM Leaders Group – ABM Leaders Group: Channel Marketing – MDF Optimization
ABM Leaders: Fostering Strong B2B Agency – Client Relationships
ABM Leaders Group – Channel Marketing – MDF Marketing-through vs Marketing-with
ABM Leaders: Review of Guidelines for ABM Success: Key Findings from ITSMA/ABMLA 2020 Benchmark Study
ABM Leaders Collaboration Discussion- 6-month Retrospective – Marketing During a Pandemic Crisis
ABM Leaders Webinar : “Revenue Attribution & Business Leader Communication”
Driving Virtual Prospect Engagement (Meetings) In A Pandemic
Keeping Work-From-Home Teams Motivated And Productive
Marketing Strategies & Tactics in this crisis/pandemic: what is working
ABM Leaders Collaborative Discussion: B2B Marketing During this Pandemic Crises
During this pandemic, many B2B companies are focused on converting their limited existing pipeline while taking the foot off the “accelerator” in terms of building net new pipeline opportunities. Ironically, many prospects may be more available to research solutions than ever due to remote work models.
Potential discussion sub-topics:
1. What change in executive mindset have you seen at your company/clients/prospects in response to this pandemic/crisis? Brake – Deer-in-Headlights – Accelerator
2. What have you noticed in terms of your or your clients’/prospects’ availability/intent during this new WFH model?
3. What are the driving factors with regard to engagement and dis-engagement challenges?
4. Are sales teams afraid to sell now? Are they be encouraged not to sell? How are they incentivized during this period?
5. How should companies change their approach during a pandemic, how does empathy and emotionally sales & marketing play into this?
6. What are examples of successful Net New Prospect Meetings in coordination between marketing and sales?
Watch On-Demand
Featured ABM Panelist
Michael Phelan
Principal and Founder at Go-to-Market Pros
Samantha Stone
Founder & CMO of The Marketing Advisory Network
Harry Gold
CEO at Overdrive Interactive
Rob Leavitt
SVP at Itsma
William Toll
Head Of Product Marketing Acronis
Uky Chong
GM – US at Inbox Insight
Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding of the current scenario and how marketers can make the best out of it.
The ABM Leaders will discuss the challenges and best practices we are all facing managing a 100% remote workforce. This includes exploring the challenges of keeping employees motivated, managed, and coordinated. And, the potential risks to consider.
Watch On-Demand
Featured ABM Panelist
Theresa Caragol
Founder and CEO at AchieveUnite
Matt Lavine
VP at Kingpin Communications
Jordan Adams
Managing Director at Martech Tracker
Hari Saini
Co-Founder at Lionheart Squared (Corporate Government)
Karima Saini
Data Protection & Privacy Consultant at Lionheart Squared Ltd
Rhonda Wunderlin
SVP at Questex
Mitchell Levy
Mitchell Levy CEO at AHAThat
As a marketer, you must be having many questions about marketing during this Pandemic. Few of questions you must be thinking of are:
1) Marketing Planning Cycle – everything is becoming more immediate/urgent (?)
2) Hot categories? Hot audiences?
3) Channels to utilize? – programmatic/search/display, email, tele, video/podcasts/webinars?
4) Work-from-home audience – best way to reach?
Many of these questions along with others will be answered by our ABM Panelists that includes industry leaders who have a keen understanding about current scenario and how marketers can make the best out of it.
Watch On-Demand
Featured ABM Panelist
Meredith Fuller
ABM Strategist & Managing Director, at Quarry
Kevin Flint
Vice President, Group Director at JUST Media, Inc.
Leslie Alore
Director, Enterprise Strategy at Iron Mountain
Anamika Gupta
Director & Head of Account Based Marketing at Fujitsu America
Ricky Abbott
President at Transmission
