![TechConnectr's ABM Leaders TechConnectr's ABM Leaders](https://techconnectr.com/storage/2020/04/TC-abm-leaders-logo.png)
ABM Leaders Group: Channel Marketing – MDF Marketing-through vs Marketing-with
Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.
We had some spirited and educational banter about effective channel ABM marketing-through vs marketing-with programs
Panelists
![Heather Harlos - Sr Dir of Global Partner Enablement and Programs Proofpoint Heather Harlos - Sr Dir of Global Partner Enablement and Programs Proofpoint](https://techconnectr.com/storage/2022/09/heather-h-gol.png)
Heather Harlos – Sr Dir of Global Partner Enablement and Programs, Proofpoint
![Thom Campbell Marketing Manager Dropsuite Thom Campbell Marketing Manager Dropsuite](https://techconnectr.com/storage/2021/05/thom-gol.png)
Thom Campbell – Marketing Manager at Dropsuite
![Leigh Lebow - Senior Director, Partner Marketing at Ivanti Leigh Lebow - Senior Director, Partner Marketing at Ivanti](https://techconnectr.com/storage/2022/09/leigh-gol.png)
Leigh Lebow – Senior Director, Partner Marketing at Ivanti
![Heather Margolis - Channel Maven & SVP Marketing at 360insights Heather Margolis - Channel Maven & SVP Marketing at 360insights](https://techconnectr.com/storage/2022/09/heather-1.png)
Heather Margolis – Channel Maven & SVP Marketing at 360insights
![Lucie Villéger - Digital Engagement & Enablement Mgr at Schneider Electric Lucie Villéger - Digital Engagement & Enablement Mgr at Schneider Electric](https://techconnectr.com/storage/2022/09/lucy-gol.png)
Lucie Villéger – Digital Engagement & Enablement Mgr at Schneider Electric
Host
![Bob Samuels Co-Founder at TechConnectr Bob Samuels Co-Founder at TechConnectr](https://techconnectr.com/storage/2020/04/bob-gol-new.png)
Bob Samuels, Co-Founder at TechConnectr
![Jay McBain - Chief Analyst - Channels, Partnerships & Ecosystems - Canalys Jay McBain - Chief Analyst - Channels, Partnerships & Ecosystems - Canalys](https://techconnectr.com/storage/2019/05/Jay-Mcbain.png)
Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys
Watch Panelists’ Snippets
Earlier ABM Leaders Webinars
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Marketing During the Pandemic Crises : An ABM Leaders Discussion Series
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Driving Virtual Prospect Engagement (Meetings) In A Pandemic
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Keeping Work-From-Home Teams Motivated And Productive
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Marketing Strategies & Tactics in this crisis/pandemic: what is working
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ABM Leaders Collaborative Discussion: B2B Marketing During this Pandemic Crises
Account Based Marketing (ABM) Thought Leaders Interviews and Insights.
Check out our One-on-One interview series with the ABM leaders where they share key marketing insights and wisdom.