ABM Leaders Group: Channel Marketing – MDF Marketing-through vs Marketing-with
Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.
We had some spirited and educational banter about effective channel ABM marketing-through vs marketing-with programs
Heather Harlos – Sr Dir of Global Partner Enablement and Programs, Proofpoint
Thom Campbell – Marketing Manager at Dropsuite
Leigh Lebow – Senior Director, Partner Marketing at Ivanti
Heather Margolis – Channel Maven & SVP Marketing at 360insights
Lucie Villéger – Digital Engagement & Enablement Mgr at Schneider Electric
Bob Samuels, Co-Founder at TechConnectr
Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys
Watch Panelists’ Snippets
Earlier ABM Leaders Webinars
Marketing During the Pandemic Crises : An ABM Leaders Discussion Series
Driving Virtual Prospect Engagement (Meetings) In A Pandemic
Keeping Work-From-Home Teams Motivated And Productive
Marketing Strategies & Tactics in this crisis/pandemic: what is working
ABM Leaders Collaborative Discussion: B2B Marketing During this Pandemic Crises
Account Based Marketing (ABM) Thought Leaders Interviews and Insights.
Check out our One-on-One interview series with the ABM leaders where they share key marketing insights and wisdom.