TechConnectr's ABM Leaders

ABM Leaders: Review of Guidelines for ABM Success: Key Findings from ITSMA/ABMLA 2020 Benchmark Study

Completed on March 25, 2021 10:00 AM in Pacific Time (US and Canada)

Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective ABM programs.

We will explore these five strategic guidelines for ‘ABMers’ to accelerate success:
• Accelerate agile
• Deepen account insight
• Strengthen sales collaboration
• Build a blended strategy
• Invest in metrics

Watch it On-Demand


Matt Levine VP at Kingpin Communications

Matt Levine, VP West Coast at Kingpin Communications

leslie alore director regional marketing at iron mountain

Leslie Coco Alore, Global Vice President of Growth Marketing at Ivanti

Bill Doyle Global Digital Account Insights Program Lead

Bill Doyle, Global Digital Account Insights Program Lead at SAP

Jordan Adams Managing Director at Martech Tracker

Jordan Adams, Managing Director at Oneninefive

Gregg Medaglia Founder and Chief of Business Operations at B2Lead

Gregg Medaglia, Founder and Chief of Business Operations at B2Lead

Michael Phelan Principal and Founder at Go-to-Market Pros

Michael Phelan, Principal and Founder at Go-to-Market Pros

Meredith Fuller ABM Strategist & Managing Director, at Quarry

Meredith Fuller, ABM Strategist & Managing Director at Quarry

Thom Campbell Marketing Manager Dropsuite

Thom Campbell ,Marketing Manager at Dropsuite

Rohan Salgarkar Managing Director Avira Insights

Rohan Salgarkar, Managing Director  at Avira Insights

Pat Oldenburg  VP Demand Marketing ServiceMax

Pat Oldenburg, VP Demand Marketing at ServiceMax

Amy Poole Director FLUME Marketing

Amy Poole, Director at FLUME Marketing


Bob Samuels Co-Founder at TechConnectr

Bob Samuels, Co-Founder at TechConnectr

rob leavitt svp at itsma

Rob Leavitt SVP at ITSMA

Earlier ABM Leaders Webinars

  • Marketing During the Pandemic Crises : An ABM Leaders Discussion Series

  • Driving Virtual Prospect Engagement (Meetings) In A Pandemic

  • Keeping Work-From-Home Teams Motivated And Productive

  • Marketing Strategies & Tactics in this crisis/pandemic: what is working

  • ABM Leaders Collaborative Discussion: B2B Marketing During this Pandemic Crises

Account Based Marketing (ABM) Thought Leaders Interviews and Insights.

Check out our One-on-One interview series with the ABM leaders where they share key marketing insights and wisdom.