Email marketing is like the Swiss Army knife of digital marketing. It is versatile, dependable, and essential for every campaign. Consider this: nearly everyone who is anyone in the business world has an email address, which they check multiple times a day. According...
Having the right tools at your disposal is not just an advantage, it's a necessity. Selecting the best B2B lead generation tools is critical to ensuring the efficiency and effectiveness of their client campaigns. But with so many options available, how do you...
LinkedIn has emerged as a powerhouse for B2B lead generation LinkedIn efforts. With over 800 million professionals using the platform, it's no wonder that 80% of B2B leads sourced through social media come from LinkedIn (LinkedIn Marketing Solutions). If your B2B...
Imagine fishing with precision, where every cast is designed to catch a specific fish, rather than just any fish in the lake. That's the essence of Account-Based Marketing (ABM) - a strategy where your marketing efforts are laser-focused on a set of defined accounts...
Keeping up with the latest tech can give you a major edge in business, especially in marketing. That's what we explored in TechConnectr's latest webinar, "Candid with Bob: Cool AI-powered B2B Marketing Tools," featuring the tech-savvy Shawn Cook. If you missed out,...
https://youtu.be/SHfW1QqmY3Y
As a marketer, you must be having many questions about marketing during this Pandemic. Few of questions you must be thinking of are: 1) Marketing Planning Cycle – everything is becoming more immediate/urgent (?) 2) Hot categories? Hot audiences? 3) Channels to...
Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding of the current scenario and how marketers can make the best out of it. The ABM Leaders will discuss the challenges and best practices we are all facing managing a...
During this pandemic, many B2B companies are focused on converting their limited existing pipeline while taking the foot off the “accelerator” in terms of building net new pipeline opportunities. Ironically, many prospects may be more available to research solutions...
Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion. We had some spirited and educational banter about effective channel ABM marketing-through vs marketing-with programs https://youtu.be/Xwu_w95jxZo