There has been a lot of buzz in the market about getting the marketing metrics spot on. B2B marketers are being flooded with a new key metric with each passing day. One day it is the MQL, yesterday it was the CAC, and tomorrow it might be the pipeline. In B2B...
GDPR (General Data Protection Regulation) is upon us - effective May 25, 2018. GDPR is the EU’s (European Union) legislation to protect personal data as used and ‘manipulated’ by B2B marketers. Below is a view of GDPR and its effect on B2B marketers. There is still...