by Sunny Rathore | May 5, 2018 | Marketing
There has been a lot of buzz in the market about getting the marketing metrics spot on. B2B marketers are being flooded with a new key metric with each passing day. One day it is the MQL, yesterday it was the CAC, and tomorrow it might be the pipeline. In B2B...
by Sunny Rathore | Feb 27, 2018 | GDPR
GDPR (General Data Protection Regulation) is upon us – effective May 25, 2018. GDPR is the EU’s (European Union) legislation to protect personal data as used and ‘manipulated’ by B2B marketers. Below is a view of GDPR and its effect on B2B marketers. There is...
