We all know technology is important. But do we know just how important it is? Let us go back to that dreaded pen that all our professors tried to get us to sell, when we walked into their class for the first time all those years ago. In order to successfully sell that...
5 Ways Call Tracking and Analytics Provide Marketers Granular Campaign Attribution
While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be the game changers, whether it is history, politics, or business! However, revolution and...
5 Ways ABM Platforms Help to Identify Companies to Target & Market
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are now turning away from the more traditional approaches of marketing and embracing account-based marketing (ABM) as the most effective marketing strategy that yields better...
Account-Based Marketing Made Easier With Predictive Marketing Software
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted by several companies, wherein important business accounts are marketed to directly as markets of one. Ideally, there are three steps to Account-Based Marketing. Step One:...
5 Ways to Make Your Sales and Marketing Teams Work With – and Not Against – Each Other
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI – it is easy for both to get carried away thinking they’re the ones bringing dinner home, and the other partner is...
5 Ways Content Insight Helps in Personalizing Customer Experience
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing approaches and strategies is the fact that it aims at not just selling a service or...
Are You Able to Measure the ROI on your Lead Generation Campaign?
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure the performance and thus, data is now the king in the business. Majority of the marketers in...
Turn Your Dormant Leads into Active Leads
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy is just running low, or the customers have just gone quiet. It is common with almost all B2B marketers....
Best Practices to Analyze Marketing Data to Increase ROI
Calculating the overall contribution of a marketing campaign in terms of revenue and profits is obviously the holy grail of the marketing measurement. Predictive analytics has fundamentally reinvented the game for marketing professionals in the last few years. On a...
Are You Getting the Right Leads for Your B2B Marketing?
It is the million (rather billion) dollar question in the industry – are you getting the right leads for your B2B marketing? A lead is where it all starts. Without a lead there is no business, no revenue, and no clients. In short, you are out of business. To start...
5 ways to improve your account based marketing (ABM) efforts.
Account based marketing (ABM) has received a lot of attention in past couple of years, especially the practices to service these accounts have gained a considerable traction across the market. Numerous upcoming organizations and businesses have started exploring best...
