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Why B2B Marketers Fail to Connect Top-funnel Lead with Middle and Bottom Level?

Why B2B Marketers Fail to Connect Top-funnel Lead with Middle and Bottom Level?

by Abhinav Gautam | May 7, 2018 | Lead Generation

The marketing funnel is a visual concept for understanding the overall process of converting leads into customers. Just like concept, the idea is that the marketers cast a widespread net to acquire as many potential leads as possible, and then gradually nurture the...
Business Critical Points Marketers Miss to See in their Data

Business Critical Points Marketers Miss to See in their Data

by Abhinav Gautam | May 7, 2018 | Marketing

Marketers across the globe are scrambling to assess their options for gathering and utilizing the data to its maximum potential in their marketing campaigns. The data is also being used to design creative marketing strategies to gain maximum advantage. Today, the...

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