Watch the Expert Webinar to Excel Your B2B Buyer Persona! Are you looking to sharpen your B2B buyer persona? Getting to know and improve your Ideal Customer Profile (ICP) can really change the game. It's a key part of making your marketing work well – hitting the...
The marketing funnel is a visual concept for understanding the overall process of converting leads into customers. Just like concept, the idea is that the marketers cast a widespread net to acquire as many potential leads as possible, and then gradually nurture the...
Marketers across the globe are scrambling to assess their options for gathering and utilizing the data to its maximum potential in their marketing campaigns. The data is also being used to design creative marketing strategies to gain maximum advantage. Today, the...