Boutique organizations and agencies actually have a really great opportunity right now because they’re not burdened by the responsibility of being monolithic in their efforts. They can be very agile and nimble to really customize, seeking out and adhering to the current customer needs. There is much more potential to customize and infuse the human element in all their marketing efforts – considering differentiated messaging and positioning of smaller businesses.

Smaller businesses just naturally have a more human and connected approach compared to the than bigger businesses. Hence, there is a huge opportunity for smaller businesses in the current scenario and also in the days ahead – as the risks are less, and promised outputs can turn great!