TechConnectr's ABM Leaders

ABM Leaders Group: Channel Marketing – MDF Optimization

We are happy to present a special B2B Tech Channel Marketing ABM Leaders’ Group deeper-dive panel discussion around MDF optimization.

We had some spirited and educational discussions about MDF and co-op funds including:

  • Partner Engagement: How to engage/excite the channel partners’ participation
  • MDF Structure. How to structure requirements to ensure the funds are being used strategically and produce real results
  • Success Measurement:
    – What/how/when/for whom to measure for ‘success’
    – Attribution; ROI vs branding/air-cover/relationships
    – Justifying next year’s budget

Panelists

Heather Harlos - Sr Dir of Global Partner Enablement and Programs Proofpoint

Heather Harlos – Sr Dir of Global Partner Enablement and Programs, Proofpoint

Thom Campbell Marketing Manager Dropsuite

Thom Campbell – Marketing Manager at Dropsuite

Leslie Cocco Alore Global Vice President of Growth Marketing at Ivanti

Leslie Cocco Alore – Global Vice President of Growth Marketing at Ivanti

Kam Goldman Alliances and Channel Leader at Pax9

Kam Goldman – Alliances and Channel Leader at Pax9

                        Host

Bob Samuels Co-Founder at TechConnectr

Bob Samuels – Co-Founder at TechConnectr

Claudio Ayub SVP TMT Practice at 360insights

Claudio Ayub – SVP TMT Practice at 360insights