TechConnectr's ABM Leaders

ABM Leaders Group: Channel Marketing – MDF Marketing-through vs Marketing-with

Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.

We had some spirited and educational banter about effective channel ABM marketing-through vs marketing-with programs

Panelists

Heather Harlos - Sr Dir of Global Partner Enablement and Programs Proofpoint

Heather Harlos – Sr Dir of Global Partner Enablement and Programs, Proofpoint

Thom Campbell Marketing Manager Dropsuite

Thom Campbell – Marketing Manager at Dropsuite

Leigh Lebow - Senior Director, Partner Marketing at Ivanti

Leigh Lebow – Senior Director, Partner Marketing at Ivanti

Heather Margolis - Channel Maven & SVP Marketing at 360insights

Heather Margolis – Channel Maven & SVP Marketing at 360insights

Lucie Villéger - Digital Engagement & Enablement Mgr at Schneider Electric

Lucie Villéger – Digital Engagement & Enablement Mgr at Schneider Electric

                        Host

Bob Samuels Co-Founder at TechConnectr

Bob Samuels, Co-Founder at TechConnectr

Jay McBain - Chief Analyst - Channels, Partnerships & Ecosystems - Canalys

Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys