Watch the Expert Webinar to Excel Your B2B Buyer Persona!

Are you looking to sharpen your B2B buyer persona? Getting to know and improve your Ideal Customer Profile (ICP) can really change the game. It’s a key part of making your marketing work well – hitting the right targets, being effective, and saving time and effort. If you want to make your ICP better and reach customers who bring more value, you won’t want to miss this webinar, Candid with Bob: Chat with Mark Ogne – How to Make Your ‘Ideal Customer Profile’ More Ideal.

Mark your calendars for January 11, 2024, at 10 AM PT, because this webinar is going to be full of useful advice and tips you can use. Let’s explore what this event is all about and why it’s so important for anyone in B2B marketing.


Overview of The Webinar

Bob Samuels, a renowned figure in the marketing world and the soul of TechConnectr, will engage in an enlightening conversation with Mark Ogne, a respected expert in customer profiling and B2B marketing strategies. Together, they’ll discover the secrets to perfecting your B2B buyer persona. Bob and Mark will discuss why knowing your Ideal customer profile is crucial and how it can revolutionize your marketing strategies.

This webinar is ideal for marketing professionals, especially those focused on B2B markets. Whether you are a marketing director, a strategist, or a content creator, if you’re involved in creating a B2B buyer persona, this webinar will provide you with invaluable insights.


Meet Mark Ogne- A Marketing Genius

Mark Ogne is a marketing expert with over 20 years of experience. He founded ABM Consortium, helping B2B marketers grow their businesses. As Chief Marketing Officer at MRP, he doubled their revenue with his innovative strategies. Mark has also been involved in developing a $350 million e-commerce business and has been part of two successful company exits. Known for his thought leadership, Mark has won awards and served on prestigious boards, always focusing on empowering B2B marketers.


Why a Strong B2B Buyer Persona Matters?

Having a B2B buyer persona isn’t enough. Make it even stronger with this webinar where you will learn:

1. Improves Targeting: A well-defined B2B buyer persona ensures your marketing efforts hit the mark. You’ll learn how to analyze and understand your customers better, a key aspect of customer research.

2. Drives Effective Lead Generation: An accurate B2B buyer persona is at the heart of any successful B2B lead generation strategy. Bob and Mark will explore how to leverage this for maximum impact.

3. Refines Your ICP Strategy: Understanding and developing your Ideal customer profile is a significant focus of the webinar. This is essential in tailoring your offerings to meet the needs of your most valuable customers.

4. Enhances Customer Research: Dive deep into customer research methods that help in fine-tuning your B2B buyer persona.


What Does This Webinar Have For You?

  • Expert Knowledge: Get insights from Bob Samuels and Mark Ogne, seasoned professionals in creating compelling B2B buyer personas.
  • Practical Tips: Learn practical ways to enhance your B2B lead generation strategy and ICP Strategy.
  • Be Futuristic: Keep up with the latest trends in customer research and B2B buyer persona development.
  • Networking Opportunities: Connect with peers and experts who share your interests in marketing and lead generation.



Ready to take your B2B buyer persona to the next level? Click to watch this not-to-be-missed webinar. Grab this opportunity to transform your B2B lead generation strategy and understand your customers like never before.

Watch this enlightening session that promises to revolutionize the way you approach your B2B buyer persona. Enhance your Ideal customer profile and master customer research techniques that will set you apart in the competitive world of B2B marketing. Don’t miss out on this chance to boost your ICP Strategy and drive success in your marketing efforts.

Let’s transform your approach to B2B marketing together!