We are happy to present a special B2B Tech Channel Marketing ABM Leaders’ Group deeper-dive panel discussion around MDF optimization.

We had some spirited and educational discussions about MDF and co-op funds including:

  • Partner Engagement: How to engage/excite the channel partners’ participation
  • MDF Structure. How to structure requirements to ensure the funds are being used strategically and produce real results
  • Success Measurement:
    – What/how/when/for whom to measure for ‘success’
    – Attribution; ROI vs branding/air-cover/relationships
    – Justifying next year’s budget