A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing tools.

What are values available today?
Best practice examples?
Where are we heading? What are the dangers, rewards?

We discussed Applied AI in our ABM/ABX world including:

  • Targeting. Determining which accounts you should be pursuing; which buying committee members within
  • Segmentation. How do you use AI to facilitate effective grouping of communication efforts
  • Predictive behavior & scoring. How does AI + ABX produce account level scoring at scale based on likelihood/timing to convert & buy versus the manual past ways
  • Content. Personalized relevant engaging conversational content generation – how does AI help with that?
  • Data. Reliable/actionable integrated enriched data for decision-making and reporting