Interview with Laz Gonzalez
Chief Strategy Officer at Zift Solutions
Listen to our interview with Laz and learn what he has to say about:
- Marketing To and Marketing Through partnersABM marketing in the Channel Marketing world – from the supplier, practitioner, and advisor perspectives
- ABM marketing – and CMM (Channel Marketing Management) technology including training & incentives management
- GDPR privacy considerations – offers & nurturing
- B2BMX Presentation preview: Getting smart in applying Artifical Intelligence in B2B channel marketing
- Artificial Intelligence vs Propensity Modeling (triangulating probable next purchase) – current happenings applied for future projections
- Using Machine Learning to drive higher results
- Impact of learning on Reseller activity and results
- Centralizing data from discrete silos for patterns analysis and decision making (Insights –> Suggestions)
- Utilizing predictive & ‘intent’ data – Aberdeen (Big Willow), Bombora, Everstring – search for resellers primed; traditional ‘intent’ data
- Prescriptive solutions. Allowing partner to step back and tell their story – relative to the data support to leverage for new business
Other Featured Talks & Speakers
We Would Like to Interview you!
If you are an influencer or industry leader and have an amazing story to tell regarding B2B lead generation, demand generation, marketing technologies and ABM (account based marketing) or if you are an outstanding B2B marketer then we would love to interview you and share your thoughts on "Candid with Bob"!