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Interview with Katie Bullard

President at DiscoverOrg

Listen to our interview with Katie and learn what she has to say about:

  • DiscoverOrg’s ZoomInfo Feb 2019 acquisition
  • Combined power: broad coverage and quality/depth
  • 360-degree view
  • Eliminates the need to rely on multiple data providers
  • Getting deep and contextual insights – Actionable/Accurate/Integrated Intelligence
  • Key: Understand your Ideal Customer Profile (best fit)
  • Understand look-alikes
  • Identify Intent – of specific individual decision maker level
  • Know when to talk to prospects
  • Know what to talk about
  • Case Example: MindTickle – sales enablement software solutions
  1. Goal: move up-market to more valuable multi-tier enterprise accounts, find & map right contacts 
  2. Enormous results – # calls up 3x due to better data
  3. Connection rate up 2x; Pipeline up 2x in a matter of months
  • B2BMX Event – DiscoverOrg Case Study w/Televerde
  • B2BMX Event – Great event because of the focus on Strategic and Next-Generation Marketing
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CMO at Demandbase

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Founder and CEO at DemandGen International, Inc

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Sangram Vajre

Chief Evnagelist and Co-Founder of Terminus

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