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Interview with Katie Bullard

President at DiscoverOrg

Listen to our interview with Katie and learn what she has to say about:

  • DiscoverOrg’s ZoomInfo Feb 2019 acquisition
  • Combined power: broad coverage and quality/depth
  • 360-degree view
  • Eliminates the need to rely on multiple data providers
  • Getting deep and contextual insights – Actionable/Accurate/Integrated Intelligence
  • Key: Understand your Ideal Customer Profile (best fit)
  • Understand look-alikes
  • Identify Intent – of specific individual decision maker level
  • Know when to talk to prospects
  • Know what to talk about
  • Case Example: MindTickle – sales enablement software solutions
  1. Goal: move up-market to more valuable multi-tier enterprise accounts, find & map right contacts 
  2. Enormous results – # calls up 3x due to better data
  3. Connection rate up 2x; Pipeline up 2x in a matter of months
  • B2BMX Event – DiscoverOrg Case Study w/Televerde
  • B2BMX Event – Great event because of the focus on Strategic and Next-Generation Marketing
TechConnectr is a marketplace of best of breed ABM and other lead gen solutions, helping marketers deliver highly-targeted “quality” leads for their sales teams.

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TechConnectr a leading B2B Lead Generation Marketplace

TechConnectr a Leading Lead Generation Marketplace

Other Featured Talks & Speakers

Peter Isaacson

CMO at Demandbase

Watch Interview

David Lewis

Founder and CEO at DemandGen International, Inc

Watch Interview

Sangram Vajre

Chief Evnagelist and Co-Founder of Terminus

Watch Interview

We Would Like to Interview you!

If you are an influencer or industry leader and have an amazing story to tell regarding B2B lead generation, demand generation, marketing technologies and ABM (account based marketing) or if you are an outstanding B2B marketer then we would love to interview you and share your thoughts on "Candid with Bob"!

Contact Us To Set Up Your  Interview

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