In association with the #B2BMX and our “ABM Leaders” series, I had the pleasure to interview John Steinert, Chief Marketing Officer for TechTarget. John and his TechTarget team will be exhibiting at the B2BMX in February.
Hear John’s interview here:
- B2BMX – peer-to-peer exchange and benefits to ABM practitioners
- TechTarget – as an intelligence provider. on tech decision makers/visitors’ activity and behavior – buyer’s journey insight
- Benefits to the TechTarget community/visitors – explicit permission at the individual level- access to interested solution providers
- Actionable Intelligence Options – provide targeted data for client usage; or TechTarget advertising outreach on the client’s behalf
- VIsit the TechTarget Booth: Bring your specific use cases to discuss strategy and market understanding possibilities
- TechTarget’s Flagship Intelligence Product: Portal visit into the Intent Data – explore specific use cases
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If you are an influencer or industry leader and have an amazing story to tell regarding B2B lead generation, demand generation, marketing technologies and ABM (account based marketing) or if you are an outstanding B2B marketer then we would love to interview you and share your thoughts on "Candid with Bob"!