Interview with John A. Steinert

In association with the #B2BMX and our “ABM Leaders” series, I had the pleasure to interview John Steinert, Chief Marketing Officer for TechTarget. John and his TechTarget team will be exhibiting at the B2BMX in February.

Hear John’s interview here:

• B2BMX – peer-to-peer exchange and benefits to ABM practitioners 
• TechTarget – as an intelligence provider.  on tech decision makers/visitors’ activity and behavior – buyer’s journey insight
• Benefits to the TechTarget community/visitors – explicit permission at the individual level- access to interested solution providers 
• Actionable Intelligence Options – provide targeted data for client usage; or TechTarget advertising outreach on the client’s behalf 
• VIsit the TechTarget Booth:  Bring your specific use cases to discuss strategy and market understanding possibilities
• TechTarget’s Flagship Intelligence Product:  Portal visit into the Intent Data – explore specific use cases 

Check out this video demonstrating the ABM outreach with respect to the Buyer’s Journey