Interview with Andrew Gaffney

I had the pleasure to interview Andrew Gaffney, president of G3 Communications and genius behind the B2BMX event.  Listen to what he says about great reasons to attend the B2BMX:

• Largest ever. More than 1,000 marketers expected to attend – working managers and decision makers
• 6 tracks – ABM, Demand Gen, Content-to-Conversion, Digital Strategies, Sales Enablement, Channel Marketing
• Matt Senatore, ABM expert from Sirius Decisions will kick off the ABM track
• Imprivata ABM Use Case – Naomi Marr, Mark Erwich, and Lynne Powers will present a case study of the implementation of their SiriusDecisions award-winning ABM program
• Oracle Presentations – two ABM Use Cases – applied solutions in action
• ABM Workshops
• CMO Mentors Program – C-suite view of things
• Examples of Other Excellent ABM Presenters – actionable insights. B2B. thought leaders and practitioners,  
• Masha Finklestein – Google Chrome OS to discuss SMB-level ABM implementation
• Peter Isaacson – Demandbase – ABM 2.0 – reaching your prospect’s Buying Committee
• Sangram Vajre – Terminus – Flip-my-Funnel and ABM 2.0
• Natalie Moore – Autodesk.  ABM & Sales Enablement team implementation
• Laz Gonzalez – Zift Solutions.  ABM Applications in Channel Marketing.

Check out some cool case studies at DemandGen Report’s ABM-in-Action here: