Interview with Chris Whife
Director at Internal Results & Director at Leadiro
![chris whife director at internal results and director at leadiro chris whife director at internal results and director at leadiro](https://techconnectr.com/storage/2019/02/chris-whife.png)
Listen to our interview with Chris and learn what he has to say about:
- B2B Lead Gen background – appointment setting, content syndication, DaaS (data as a service)
- Internal Results – Lead Gen services
- Leadiro – DaaS platform – worldwide contacts and intelligence
- Email vs Telemarketing outreach – quality of ‘intent’
- Hybrid – personalized outreach and links
- Content Syndication – measurement of prospect interactions with content
- ABM targeting
- GDPR considerations and challenges