Interview with Chris Whife
Director at Internal Results & Director at Leadiro
Listen to our interview with Chris and learn what he has to say about:
- B2B Lead Gen background – appointment setting, content syndication, DaaS (data as a service)
- Internal Results – Lead Gen services
- Leadiro – DaaS platform – worldwide contacts and intelligence
- Email vs Telemarketing outreach – quality of ‘intent’
- Hybrid – personalized outreach and links
- Content Syndication – measurement of prospect interactions with content
- ABM targeting
- GDPR considerations and challenges
Other Featured Talks & Speakers
Peter Isaacson
CMO at Demandbase
David Lewis
Founder and CEO at DemandGen International, Inc
Sangram Vajre
Chief Evnagelist and Co-Founder of Terminus
Download our “Quick Guide for Creating & Managing Successful B2B Lead Generation Campaigns!
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