Listen to our interview with Gregg Medaglia and learn what he has to say about:
- The ABM Content Challenge Whitepaper
- B2Lead Deliverables: a better way to do content marketing for Business-to-Business lead generation
- Leverage both ABM and inbound content marketing to gain and maintain a full pipeline of prospects
- Dynamic intelligence- content delivery on a platform which tracks reader engagement
- Spearfishing (ABM) vs fishing with a net (traditional marketing)
- Minimizing risk of missing “invisible” prospects that can be customers
- Implementing ABM as an “AND” with inbound marketing
- Creating “content experience” for prospects
Other Featured Talks & Speakers
We Would Like to Interview you!
If you are an influencer or industry leader and have an amazing story to tell regarding B2B lead generation, demand generation, marketing technologies and ABM (account based marketing) or if you are an outstanding B2B marketer then we would love to interview you and share your thoughts on "Candid with Bob"!