Interview with Gregg Medaglia
Founder and Chief of Business Operations at B2Lead
Listen to our interview with Gregg Medaglia and learn what he has to say about:
- The ABM Content Challenge Whitepaper
- B2Lead Deliverables: a better way to do content marketing for Business-to-Business lead generation
- Leverage both ABM and inbound content marketing to gain and maintain a full pipeline of prospects
- Dynamic intelligence- content delivery on a platform which tracks reader engagement
- Spearfishing (ABM) vs fishing with a net (traditional marketing)
- Minimizing risk of missing “invisible” prospects that can be customers
- Implementing ABM as an “AND” with inbound marketing
- Creating “content experience” for prospects
Other Featured Talks & Speakers
Peter Isaacson
CMO at Demandbase
David Lewis
Founder and CEO at DemandGen International, Inc
Sangram Vajre
Chief Evnagelist and Co-Founder of Terminus
Download our “Quick Guide for Creating & Managing Successful B2B Lead Generation Campaigns!
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