Blogs
Account-Based Marketing Made Easier With Predictive Marketing Software
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted...
5 Ways to Make Your Sales and Marketing Teams Work With – and Not Against – Each Other
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though...
5 Ways Content Insight Helps in Personalizing Customer Experience
Content marketing has been touted as one of the most creative ways of generating business. The...
Are You Able to Measure the ROI on your Lead Generation Campaign?
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the...
Turn Your Dormant Leads into Active Leads
There can be numerous reasons why your business might be experiencing a dry spell or a drop off...
Why B2B Marketers Fail to Connect Top-funnel Lead with Middle and Bottom Level?
The marketing funnel is a visual concept for understanding the overall process of converting leads...
Business Critical Points Marketers Miss to See in their Data
Marketers across the globe are scrambling to assess their options for gathering and utilizing the...
Best Practices to Analyze Marketing Data to Increase ROI
Calculating the overall contribution of a marketing campaign in terms of revenue and profits is...
Are You Getting the Right Leads for Your B2B Marketing?
It is the million (rather billion) dollar question in the industry – are you getting the right...
5 ways to improve your account based marketing (ABM) efforts.
Account based marketing (ABM) has received a lot of attention in past couple of years, especially...