Blogs
Successful Lead Generation Part 2 – How to Select the Best B2B Lead Generation Company to Work With
With ambitious goals come big checklists, and the need to partner with solution providers you can...
Successful Lead Generation Part 3 – On-boarding Your Best-of-Breed B2B Lead Generation Vendor
It is one thing finding the perfect lead generation solution provider to enter into a partnership...
Successful Lead Generation Part 1 – Two B2B Lead Generation Vendors May Be Better than One
The first step of initiating a marketing campaign is generation of leads. Before you get to this...
10 Ways Technology is Revolutionising Lead Generation
We all know technology is important. But do we know just how important it is? Let us go back to...
5 Ways Call Tracking and Analytics Provide Marketers Granular Campaign Attribution
While cold calling may be dead, telemarketing is still a big component of taking your product or...
5 Ways ABM Platforms Help to Identify Companies to Target & Market
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are...
Account-Based Marketing Made Easier With Predictive Marketing Software
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted...
5 Ways to Make Your Sales and Marketing Teams Work With – and Not Against – Each Other
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though...
5 Ways Content Insight Helps in Personalizing Customer Experience
Content marketing has been touted as one of the most creative ways of generating business. The...
Are You Able to Measure the ROI on your Lead Generation Campaign?
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the...