Few things are as powerful as insights directly from industry experts. These interviews can elevate your content, build trust, and open doors to new opportunities.
But how do you conduct interviews that truly add value? Here’s a step-by-step guide based on my experience in the B2B targeted marketing ecosystem.
1️⃣ Do Your Homework
Before the interview, deep dive into the expert’s background. Understand their achievements, challenges, and the current trends in their industry. This sets the stage for more meaningful questions and shows respect for their time.
2️⃣ Craft Thoughtful Questions
Generic questions lead to generic answers. Focus on specifics that align with the expert’s unique experiences. For example, instead of asking, “How do you handle challenges?” try, “Can you share how you overcame a recent challenge in lead generation for your B2B campaigns?”
3️⃣ Listen Actively
During the interview, don’t just wait for your turn to speak. Engage with their answers, ask follow-up questions, and explore unplanned but valuable tangents. This is where the real gold is often found.
4️⃣ Respect Their Time
Keep the conversation focused and within the agreed time. A concise interview not only respects the expert’s time but also makes the content more digestible for your audience.
5️⃣ Post-Interview Engagement
After the interview, give them something. Follow up with a thank-you note and share the published content with them. Tag them in posts, plug their book/blogs/upcoming events, and encourage them to share the post-event postings with their network. This not only strengthens the relationship but also extends the reach of your content.
By mastering these techniques, you not only extract valuable insights but also build lasting relationships that can lead to future collaborations.
👉 Are you ready to level up your content with expert interviews?
Let’s connect and discuss how we can bring more value to your organization.
P.S. I’m open to consulting and full-time opportunities where I can make an impact. Reach out at Bob@TechConnectr.com.