ABM Leaders Group: Channel Marketing – MDF Marketing-through vs Marketing-with
Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.
We had some spirited and educational banter about effective channel ABM marketing-through vs marketing-with programs
Panelists
Heather Harlos – Sr Dir of Global Partner Enablement and Programs, Proofpoint
Thom Campbell – Marketing Manager at Dropsuite
Leigh Lebow – Senior Director, Partner Marketing at Ivanti
Heather Margolis – Channel Maven & SVP Marketing at 360insights
Lucie Villéger – Digital Engagement & Enablement Mgr at Schneider Electric
Host
Bob Samuels, Co-Founder at TechConnectr
Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys