Interview with Gregg Medaglia

Listen to our interview with Gregg Medaglia and learn what he has to say about:

• The ABM Content Challenge Whitepaper
• B2Lead Deliverables: a better way to do content marketing for Business-to-Business lead generation
• Leverage both ABM and inbound content marketing to gain and maintain a full pipeline of prospects
• Dynamic intelligence- content delivery on a platform which tracks reader engagement
• Spearfishing (ABM) vs fishing with a net (traditional marketing)
• Minimizing risk of missing “invisible” prospects that can be customers
• Implementing ABM as an “AND” with inbound marketing
• Creating “content experience” for prospects