A Quick Guide for Creating & Managing Successful B2B Lead Generation Campaigns
By Bob Samuels
This Guide Elaborates the Following Critical Points to Kick Start Your Lead Generation Campaigns.
1. Choose the Best B2B Lead Gen Vendor(s)
2. Two Lead Gen Vendors Maybe Better than One
3. On-boarding Your Lead Gen Vendor(s)
4. “Campaign Notebook” For Improving Lead Generation Campaign Management
5. Campaign Management and Optimization
6. B2B Lead Gen Validation and Verification Controls