5 Ways to Make Your Sales and Marketing Teams Work With – and Not Against – Each Other
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI –…
5 Ways Content Insight Helps in Personalizing Customer Experience
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing…
Are You Able to Measure the ROI on your Lead Generation Campaign?
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure…
Turn Your Dormant Leads into Active Leads
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy…
Best Practices to Analyze Marketing Data to Increase ROI
Calculating the overall contribution of a marketing campaign in terms of revenue and profits is obviously the holy grail of the marketing measurement. Predictive analytics has fundamentally reinvented the game…
Are You Getting the Right Leads for Your B2B Marketing?
It is the million (rather billion) dollar question in the industry – are you getting the right leads for your B2B marketing? A lead is where it all starts. Without…
5 ways to improve your account based marketing (ABM) efforts.
Account based marketing (ABM) has received a lot of attention in past couple of years, especially the practices to service these accounts have gained a considerable traction across the market.…