Jay Gaines, SVP at SiriusDecisions Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and educational banter about effective channel…
Jenn Steele, VP of Marketing at Reprise Interview Highlights1. Jenn’s background Jenn ‘likes big data and cannot lie’Marketing as a second career (after running IT at a law firm)HubSpot AmazonStart-upsBizible2. Cool ABM SWAG idea – sales…
ABM Leaders Collaboration Discussion- 6-month Retrospective – Marketing During a Pandemic Crisis The COVID pandemic has transformed the overall marketing landscape – pushing businesses to catch up with the ‘new…
ABM Leaders Group: AI-Powered ABM/ABX Marketing: optimization and cautions A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing…
Interview | Marc Osofsky CEO & Jessie Coan Head of Marketing at Aberdeen Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of…
Rhonda Wunderlin, SVP, Performance Marketing at Questex https://youtu.be/HjbwkwNX7J4
ABM Leaders Webinar : “Revenue Attribution & Business Leader Communication” Come hear ABM Leaders as they discuss and debate best practices related to such topics as Revenue Attribution, Goals and…
TechConnectr’s ABM Leaders Collaborative Discussion on “B2B Marketing During a Pandemic Crises” Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding…
ABM Leaders Discussion Marketing During a Pandemic crisis Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding of the current scenario…
ABM Leaders: Review of Guidelines for ABM Success: Key Findings from ITSMA/ABMLA 2020 Benchmark Study Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s…
