Interview with Katie Bullard
President at DiscoverOrg
Listen to our interview with Katie and learn what she has to say about:
- DiscoverOrg’s ZoomInfo Feb 2019 acquisition
- Combined power: broad coverage and quality/depth
- 360-degree view
- Eliminates the need to rely on multiple data providers
- Getting deep and contextual insights – Actionable/Accurate/
Integrated Intelligence - Key: Understand your Ideal Customer Profile (best fit)
- Understand look-alikes
- Identify Intent – of specific individual decision maker level
- Know when to talk to prospects
- Know what to talk about
- Case Example: MindTickle – sales enablement software solutions
- Goal: move up-market to more valuable multi-tier enterprise accounts, find & map right contacts
- Enormous results – # calls up 3x due to better data
- Connection rate up 2x; Pipeline up 2x in a matter of months
- B2BMX Event – DiscoverOrg Case Study w/Televerde
- B2BMX Event – Great event because of the focus on Strategic and Next-Generation Marketing
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