ABM Leaders’ Group: The State of the B2B Lead Gen Industry Kevin Flint and Bob Samuels are pleased to host insightful and spirited discussions exploring the state of B2B lead…
Jay Gaines, SVP at SiriusDecisions Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and educational banter about effective channel…
Jenn Steele, VP of Marketing at Reprise Interview Highlights1. Jenn’s background Jenn ‘likes big data and cannot lie’Marketing as a second career (after running IT at a law firm)HubSpot AmazonStart-upsBizible2. Cool ABM SWAG idea – sales…
ABM Leaders Collaboration Discussion- 6-month Retrospective – Marketing During a Pandemic Crisis The COVID pandemic has transformed the overall marketing landscape – pushing businesses to catch up with the ‘new…
ABM Leaders Group: AI-Powered ABM/ABX Marketing: optimization and cautions A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing…
