Nick Robinson,Digital Demand Generation Director North America at SAP Interview Highlights:1. About NickNick has an obsessive passion about ABMNick is an entrepreneur – since he was 14 years old – building…
Liz Dubelman Executive Editor at WITI https://youtu.be/emOB85lwdEo
B2B Agency-Client Relations Optimization with Jessica Martin & Melanie Kennedy Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of…
Joyful-Led Growth: Starting with culture before executing campaigns SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…
AI in ABM/ABX Marketing: Leslie Alore Spills the Beans SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and…
Jay Gaines, SVP at SiriusDecisions Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and educational banter about effective channel…
Jenn Steele, VP of Marketing at Reprise Interview Highlights1. Jenn’s background Jenn ‘likes big data and cannot lie’Marketing as a second career (after running IT at a law firm)HubSpot AmazonStart-upsBizible2. Cool ABM SWAG idea – sales…
ABM Leaders Collaboration Discussion- 6-month Retrospective – Marketing During a Pandemic Crisis The COVID pandemic has transformed the overall marketing landscape – pushing businesses to catch up with the ‘new…
ABM Leaders Group: AI-Powered ABM/ABX Marketing: optimization and cautions A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing…
Interview | Marc Osofsky CEO & Jessie Coan Head of Marketing at Aberdeen Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of…
