James Foulkes, Director & CO-Founder at Kingpin Communications Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success…
Ricky Abbott, President at Transmission Interview Highlights:ABM Marketing – UK vs US audiencesABM as a Strategic DisciplineLeveraging Internal Intelligence for Meaningful InsightsUnderstanding Audience PersonasTargeted Messaging – Customized One-to-One MessagingABM Case…
James Miller, SVP at DWA Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success ie Event/Webinar on…
Dave Jones, MD at Accenture Interactive Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success ie Event/Webinar…
Matt Levine, VP at Kingpin Communications We will explore these five strategic guidelines for ‘ABMers’ to accelerate success:• Accelerate agile• Deepen account insight• Strengthen sales collaboration• Build a blended strategy•…
