Ricky Abbott, President at Transmission Interview Highlights:ABM Marketing – UK vs US audiencesABM as a Strategic DisciplineLeveraging Internal Intelligence for Meaningful InsightsUnderstanding Audience PersonasTargeted Messaging – Customized One-to-One MessagingABM Case…
James Miller, SVP at DWA Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success ie Event/Webinar on…
Dave Jones, MD at Accenture Interactive Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success ie Event/Webinar…
Matt Levine, VP at Kingpin Communications We will explore these five strategic guidelines for ‘ABMers’ to accelerate success:• Accelerate agile• Deepen account insight• Strengthen sales collaboration• Build a blended strategy•…
Mikey Mizrahi, Associate Director, Digital Demand Generation at PHD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.https://youtu.be/SHfW1QqmY3Y
Webinar | Ari Capogeannis AI and Data-Driven Decision Making SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and…
Ari Capogeannis, Revenue Marketer at Nvidia SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the shift from…
Mark Troy, Founder & CEO at CallSine A stimulating discussion on how businesses are integrating and planning to integrate AI into their marketing strategies.https://youtu.be/IVRB1H_nYAU?si=C05n17WIodCxhR53
Mark Ogne, Chief Marketing & AI Officer at Kompetently A stimulating discussion on how businesses are integrating and planning to integrate AI into their marketing strategies.https://youtu.be/cu30RziLcvo?si=nCFVm1aGrMmDylJC
Michelle Killebrew, Founder | Chief GTM Strategist | Fractiional CMO at Pegasus Strategy Co. https://youtu.be/cu30RziLcvo?si=nCFVm1aGrMmDylJC
