Matthew Rhoades-Brown, Chief Executive Officer at Account Media Kevin Flint and Bob Samuels are pleased to host insightful and spirited discussions exploring the state of B2B lead gen with leading…
Karima Saini, Data Protection & Privacy Consultant at Lionheart Squared Ltd Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding of…
Sabrina (Mehrok) Galati, Marketing and Advertising Executive at Tenx4 SummaryCome hear ABM Leaders as they discuss and debate best practices related to such topics as Revenue Attribution, Goals and Incentives…
How Companies Can Participate In The Generative AI Gold Rush SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI…
Augmented intelligence will become the future of work in Healthcare SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI…
James Foulkes, Director & CO-Founder at Kingpin Communications Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success…
Ricky Abbott, President at Transmission Interview Highlights:ABM Marketing – UK vs US audiencesABM as a Strategic DisciplineLeveraging Internal Intelligence for Meaningful InsightsUnderstanding Audience PersonasTargeted Messaging – Customized One-to-One MessagingABM Case…
James Miller, SVP at DWA Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success ie Event/Webinar on…
Dave Jones, MD at Accenture Interactive Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success ie Event/Webinar…
Matt Levine, VP at Kingpin Communications We will explore these five strategic guidelines for ‘ABMers’ to accelerate success:• Accelerate agile• Deepen account insight• Strengthen sales collaboration• Build a blended strategy•…
