While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be…
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are now turning away from the more traditional approaches of marketing and embracing account-based…
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted by several companies, wherein important business accounts are marketed to directly as markets of one.…
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI –…
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing…
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure…
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy…
The marketing funnel is a visual concept for understanding the overall process of converting leads into customers. Just like concept, the idea is that the marketers cast a widespread net…
Marketers across the globe are scrambling to assess their options for gathering and utilizing the data to its maximum potential in their marketing campaigns. The data is also being used…
Calculating the overall contribution of a marketing campaign in terms of revenue and profits is obviously the holy grail of the marketing measurement. Predictive analytics has fundamentally reinvented the game…
