Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted by several companies, wherein important business accounts are marketed to directly as markets of one.…
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI –…
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing…
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure…
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy…
The marketing funnel is a visual concept for understanding the overall process of converting leads into customers. Just like concept, the idea is that the marketers cast a widespread net…
Marketers across the globe are scrambling to assess their options for gathering and utilizing the data to its maximum potential in their marketing campaigns. The data is also being used…
Calculating the overall contribution of a marketing campaign in terms of revenue and profits is obviously the holy grail of the marketing measurement. Predictive analytics has fundamentally reinvented the game…
It is the million (rather billion) dollar question in the industry – are you getting the right leads for your B2B marketing? A lead is where it all starts. Without…
Account based marketing (ABM) has received a lot of attention in past couple of years, especially the practices to service these accounts have gained a considerable traction across the market.…
