5 Ways Content Insight Helps in Personalizing Customer Experience
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing…
Are You Able to Measure the ROI on your Lead Generation Campaign?
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure…
Turn Your Dormant Leads into Active Leads
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy…
Why B2B Marketers Fail to Connect Top-funnel Lead with Middle and Bottom Level?
The marketing funnel is a visual concept for understanding the overall process of converting leads into customers. Just like concept, the idea is that the marketers cast a widespread net…
Business Critical Points B2B Marketers Miss to See in their Data
Marketers across the globe are scrambling to assess their options for gathering and utilizing the data to its maximum potential in their marketing campaigns. The data is also being used…
Best Practices to Analyze Marketing Data to Increase ROI
Calculating the overall contribution of a marketing campaign in terms of revenue and profits is obviously the holy grail of the marketing measurement. Predictive analytics has fundamentally reinvented the game…
Are You Getting the Right Leads for Your B2B Marketing?
It is the million (rather billion) dollar question in the industry – are you getting the right leads for your B2B marketing? A lead is where it all starts. Without…
5 ways to improve your account based marketing (ABM) efforts.
Account based marketing (ABM) has received a lot of attention in past couple of years, especially the practices to service these accounts have gained a considerable traction across the market.…
5 Key Marketing Metrics We Have Been Missing
There has been a lot of buzz in the market about getting the marketing metrics spot on. B2B marketers are being flooded with a new key metric with each passing…
GDPR and B2B Marketers – Are you GDPR-Ready?
GDPR (General Data Protection Regulation) is upon us - effective May 25, 2018. GDPR is the EU’s (European Union) legislation to protect personal data as used and ‘manipulated’ by B2B…