With ambitious goals come big checklists, and the need to partner with solution providers you can delegate certain tasks. The benefit of doing this is not only the fact that…
It is one thing finding the perfect lead generation solution provider to enter into a partnership with, and completely another making the partnership work, such that it is fruitful to…
The first step of initiating a marketing campaign is generation of leads. Before you get to this step, you must have a defined target audience, thorough and well-researched sales material,…
We all know technology is important. But do we know just how important it is? Let us go back to that dreaded pen that all our professors tried to get…
While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be…
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are now turning away from the more traditional approaches of marketing and embracing account-based…
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted by several companies, wherein important business accounts are marketed to directly as markets of one.…
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI –…
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing…
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure…
