10 Ways Technology is Revolutionising Lead Generation
We all know technology is important. But do we know just how important it is? Let us go back to that dreaded pen that all our professors tried to get…
Are You Able to Measure the ROI on your Lead Generation Campaign?
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure…
Turn Your Dormant Leads into Active Leads
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy…
Why B2B Marketers Fail to Connect Top-funnel Lead with Middle and Bottom Level?
The marketing funnel is a visual concept for understanding the overall process of converting leads into customers. Just like concept, the idea is that the marketers cast a widespread net…