7 Smart Lead Generation Ideas for Small Businesses
Even as a small business, there is a lot you can do to increase your visibility among the target audience, thereby increasing your sales. Here are some clever lead generation…
12 Best B2B Database Providers in the Market
When you start a business, reaching out to the right set of audience is crucial. B2B database providers help you in hitting that niche target group. The database you derive…
16 Top Lead Generation Tools for Improved Conversions
Creating a website and social media profiles might be enough to make your presence felt in the market but to generate leads for your business and convert them into monetary…
Successful Lead Generation Part 2 – How to Select the Best B2B Lead Generation Company to Work With
With ambitious goals come big checklists, and the need to partner with solution providers you can delegate certain tasks. The benefit of doing this is not only the fact that…
Successful Lead Generation Part 3 – On-boarding Your Best-of-Breed B2B Lead Generation Vendor
It is one thing finding the perfect lead generation solution provider to enter into a partnership with, and completely another making the partnership work, such that it is fruitful to…
Successful Lead Generation Part 1 – Two B2B Lead Generation Vendors May Be Better than One
The first step of initiating a marketing campaign is generation of leads. Before you get to this step, you must have a defined target audience, thorough and well-researched sales material,…
10 Ways Technology is Revolutionising Lead Generation
We all know technology is important. But do we know just how important it is? Let us go back to that dreaded pen that all our professors tried to get…
5 Ways Call Tracking and Analytics Provide Marketers Granular Campaign Attribution
While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be…
5 Ways ABM Platforms Help to Identify Companies to Target & Market
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are now turning away from the more traditional approaches of marketing and embracing account-based…
Account Based Marketing Made Easier With Predictive Marketing Software
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted by several companies, wherein important business accounts are marketed to directly as markets of one.…