Join our VIP marketers and Scott Brinker in our live-interactive webinar audience as we discuss Scott’s latest MarTech report and Agentic AI’s Disruption of the MarTech landscape. We will review some of the plethora of new AI agents on the scene and their relationship within existing MarTech stacks and marketing operations practices.

We’ll focus on three different domains of AI agents in marketing’s orbit: Agents for Marketers (and Sales) — AI that marketers are using behind-the-scenes to design, produce, and analyze marketing campaigns, programs, and experiences. Agents for Customers — marketer-controlled AI that interacts directly with customers, such as customer service agents, AI SDRs, and website concierges. Agents of Customers — buyer-side AI that customers use to research, evaluate, and even negotiate and purchase from brands and vendors, outside of marketing’s control.

This is where real disruption is happening! AEO is just the tip of the iceberg.