5 Key Marketing Metrics We Have Been Missing
There has been a lot of buzz in the market about getting the marketing metrics spot on. B2B marketers are being flooded with a new key metric with each passing…
GDPR and B2B Marketers – Are you GDPR-Ready?
GDPR (General Data Protection Regulation) is upon us - effective May 25, 2018. GDPR is the EU’s (European Union) legislation to protect personal data as used and ‘manipulated’ by B2B…