by Bob Samuels | Dec 8, 2018 | Lead Generation
It is one thing finding the perfect lead generation solution provider to enter into a partnership with, and completely another making the partnership work, such that it is fruitful to both parties, or rather all parties involved. The same is true with hiring a lead...
by Bob Samuels | Dec 8, 2018 | Lead Generation
The first step of initiating a marketing campaign is generation of leads. Before you get to this step, you must have a defined target audience, thorough and well-researched sales material, and approval of the budget you have quoted for your campaign. Only a campaign...
by Bob Samuels | Dec 1, 2018 | Lead Generation
We all know technology is important. But do we know just how important it is? Let us go back to that dreaded pen that all our professors tried to get us to sell, when we walked into their class for the first time all those years ago. In order to successfully sell that...
by Bob Samuels | Nov 13, 2018 | Marketing
While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be the game changers, whether it is history, politics, or business! However, revolution and...
by Bob Samuels | Nov 13, 2018 | Account Based Marketing (ABM)
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are now turning away from the more traditional approaches of marketing and embracing account-based marketing (ABM) as the most effective marketing strategy that yields better...
by Bob Samuels | Nov 13, 2018 | Account Based Marketing (ABM)
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted by several companies, wherein important business accounts are marketed to directly as markets of one. Ideally, there are three steps to Account-Based Marketing. Step One:...
by Bob Samuels | Nov 13, 2018 | Marketing
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI – it is easy for both to get carried away thinking they’re the ones bringing dinner home, and the other partner is...
by Bob Samuels | Nov 10, 2018 | Content
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing approaches and strategies is the fact that it aims at not just selling a service or...
by Bob Samuels | May 8, 2018 | Lead Generation
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure the performance and thus, data is now the king in the business. Majority of the marketers in...
by Bob Samuels | May 7, 2018 | Lead Generation
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy is just running low, or the customers have just gone quiet. It is common with almost all B2B marketers....
